Research and Analysis

    - Feasibility Studies
    - List Research and Selection
    - Donor Data Management Systems
    - Campaign Audits and Analysis

The Stanford Group can help you determine whether direct response offers a viable fundraising medium for your nonprofit, and also evaluate in-house and outside resources available for direct marketing.

In addition, with 25 years experience selecting lists, SGI is expert in helping you reach the best possible audience during acquisition, increasing your number of supporters.

Research and analysis are an integral part of direct marketing. The Stanford Group measures results and helps our clients continually reexamine and refine their approach to direct marketing.