Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

3. How can direct mail work for my organization?

4. I hate being solicited through the mail.
    Does direct mail actually work?

5. Why can't we just acquire new donors online and save costs?

6. How much does direct mail cost?

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

9. How does direct mail influence planned giving and major gifts?

Direct mail is an important source of bequests and other planned gifts. 80% of planned gifts come from direct mail-acquired donors.

It is also a good source for major donor prospecting. A regular mailing cycle allows an organization to monitor a donor's response and actions over time, helping identify the best major donor prospects.