Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

3. How can direct mail work for my organization?

4. I hate being solicited through the mail.
    Does direct mail actually work?

5. Why can't we just acquire new donors online and save costs?

6. How much does direct mail cost?

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

On average, nonprofit organizations will start making money in 3-5 years. Donations made in the first few years after launching a direct mail campaign go toward paying back the investment. However, after that period, a nonprofit will continue to increase donations from direct mail over time, especially with a good renewal and planned giving program in place.

9. How does direct mail influence planned giving and major gifts?