Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

3. How can direct mail work for my organization?

4. I hate being solicited through the mail.
    Does direct mail actually work?

5. Why can't we just acquire new donors online and save costs?

6. How much does direct mail cost?

Unfortunately there is no easy answer to this question. The cost of direct mail varies greatly from one organization to the next, depending on the size and scale of the direct mail campaign.

The initial cost of acquisition is expensive, but that cost is recovered in renewals and major and planned gifts.

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

9. How does direct mail influence planned giving and major gifts?