Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

3. How can direct mail work for my organization?

4. I hate being solicited through the mail.
    Does direct mail actually work?

5. Why can't we just acquire new donors online and save costs?

Research shows that donors do not respond well to online acquisitions -- unless you are a very well-known nonprofit organization and there has just been a devastating natural disaster.

For most nonprofits, far more people respond to and give higher donations to direct mail solicitations than to online solicitations. This has been found to be true for acquisitions and renewals -- maintaining direct marketing as the best method for aquiring and retaining donors.

6. How much does direct mail cost?

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

9. How does direct mail influence planned giving and major gifts?