Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

3. How can direct mail work for my organization?

4. I hate being solicited through the mail.
    Does direct mail actually work?

Direct mail is the most cost-effective way to build a large base of individual support as well as a reliable and predictable long-term source of (mostly) unrestricted income.

We all have strong likes and dislikes. At the Stanford Group, we test and measure everything we mail for our clients. This allows our clients to make decisions based on actual results and not personal preferences.

5. Why can't we just acquire new donors online and save costs?

6. How much does direct mail cost?

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

9. How does direct mail influence planned giving and major gifts?