Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

3. How can direct mail work for my organization?

Direct mail can be your most cost-effective way of reaching a broad constituency of prospective new donors as well as renewing and increasing the support of your current and previous donors.

Direct mail targets your message to prospective donors by region, age, gender, economic level and/or areas of interest.

Your successful direct mail program is not only the source of dependable, largely unrestricted income every year, it also brings your organization many additional extraordinary benefits over time: cost-effective public education, major gifts, bequests and other forms of deferred giving.

4. I hate being solicited through the mail.
    Does direct mail actually work?

5. Why can't we just acquire new donors online and save costs?

6. How much does direct mail cost?

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

9. How does direct mail influence planned giving and major gifts?