Case Study

The Program

1. Expand acquisition. To ensure the long-term financial stability of the Isaacs Center, the Stanford Group expanded acquisition to attract new donors.

2. Test packages and lists. To ensure the Isaacs Center sent the best package to the most responsive audience possible, SGI tested different packages and mailing lists.

3. Develop a renewal series. To increase contributions, cultivate donors and keep them informed, SGI established a series of focused renewals.

4. Implement an acknowledgement program. To facilitate good stewardship, while also nurturing and cultivating new and renewing donors, SGI created an acknowledgement program.

5. Create a newsletter. To expand donor knowledge about Isaac Center programs and strengthen the relationship with existing donors, SGI implemented a tri-annual newsletter.