Case Study

The Challenges

1. When the Stanford Group began working with the Isaacs Center in 1991, its only direct marketing consisted of a direct mail appeal fielded just prior to Thanksgiving.

2. As a small community-based nonprofit in New York City, acquisition mailing list selection was difficult.

3. Concerned about the initial cost of acquisition, the Isaacs Center Board of Trustees needed to be confident that this campaign could be successful over the long term.